Icynene can make architects famous. Icynene is a spray foam insulation and air barrier system for home and commercial use. The task was to have Icynene be top-of-mind for Architects in the US, when sourcing materials. We sent out tubes that have personalized t-shirts that showcase their design excellence – letting them know we’ve developed insulation solutions that not only outperform traditional rigid board, but allow for unlimited design possibilities helping them bring their next design to life.

Advertising Agency: Clever Samurai, Mississauga, Canada
Creative Director: Joe Amaral
Art Director: Emmanuel Torres
Copywriters: Alexandra DeMaria, Alexandra Stadnik
Illustrator: Sam Estrabillo
Photographer / Retoucher: Shajil Chirayath
Published: January 2016