Domino’s PizzAPP is an app where you can order your pizza by reading the traditional menu, by selecting each ingredient to create your own pizza, by experiencing the most innovative ways to order: Pizza Match and Lucky Pizza. Currently available in Italy, this is the work from the folks over Alkemy. The interaction design is putting a delicate and characteristic touch to the micro-interactions meanwhile the addition of the illustrations adds an overall simple approach for a very friendly experience.

Alkemy is a studio based in Milano, Italy. Where they will work in the fields of Consulting, e-Commerce, Creativity & Brand Strategy, Social Media, Content, UX & Design, Media & Performance and Technology. Make sure to check out their site at alkemy.com.

An unexpected experience is not only a foreign brand making pizza with Italian ingredients but also a mix of experiences that people can live thanks to Domino’s Pizza. And thanks to this App.

• Check out Alkemy’s site: alkemy.com