This film takes a look at the painstaking process of deconstructing a Jack Daniel’s Tennessee Whiskey barrel and crafting it into a beautifully designed and functional snare drum. It will be given away to a lucky winner at JackandZac.com.

Advertising Agency: Arnold Worldwide, Boston, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Director of Global Marketing: Carmen D’Ascendis
ACD / Copywriter: Todd Mitchell
Art Director: Daran Brosard
Copywriter: Peter Hughes
Producer: Ben Ouellette
Director of Photography: Nate Laver
Edit: Editbar
Published: January 2013