To create a newsworthy story about innocence, of these Porong Sidoarjo children crafting a bust statue gift made of mud for the President, and personally delivering it to the Presidential Palace, 462 miles away from their home — Desa Besuki, Kecamatan Jabon, Porong Sidoarjo, East Java.

Advertising Agency: GREY, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Senior Art Directors: Ogi Prayoga, Berry Dawanas
Copywriters: Adyasa Devindra, Galih Dion Prayoga, Randy Rinaldi
Creative: Dody WIP
Published: April 2013