Blending Spirits. J&B is not just about whisky cola and weekend clubbing. It’s about countless surprising blends, anytime and anywhere. With virtually no access to conventional comm’s and a limited budget, we developed an experimental content campaign with big names of the music scene and used their social media channels to reach and inspire the mass market.

Blending Spirits. J&B is not just about whisky cola and weekend clubbing. It’s about countless surprising blends, anytime and anywhere. With virtually no access to conventional comm’s and a limited budget, we developed an experimental content campaign with big names of the music scene and used their social media channels to reach and inspire the mass market.