Jeep means Off Road, Off Road means dirty cars.
And in Mexico City, a place with 3.5 million vehicles, there’re many with “The Jeep Spirit”, but they don’t know it yet. So we left them a message.
Looks like you are an Off Road fan.
Advertising Agency: Leo Burnett, Mexico
Creative Directors: Juan Garduno, Miguel Rocha Tavizón
Art Director: Jimena de la Vega Calderón
Copywriter: Isai Ortega Peralta
Account Services: Agustín Rodríguez Peña, Julio González Villa Zevallos, Yose Line Carine Morales Gómez
Agency Producer: Alba Savona Topete
Production Company: Emigre Film
Director: Javier Acosta Urrieta
Photographer: Eduardo Velasco, Daniel Sametz
Post Production: Robot Audio + Video
Audio/Music: Robot Audio + Video
Published: September 2012