The heroic story of canned tuna you don’t have to drain.

John West No Drain tuna has used the endline ‘Less Mess’ since its launch 2 years ago. With all the latest global excitement around the film Les Mis, we couldn’t resist the opportunity to play on it.

Advertising Agency: CheethamBellJWT, Manchester, UK
Art Director: Martin Smith
Copywriter: Andy Huntingdon
Published: January 2013