KEVITA LIVE PROBIOTIC DRINKS ARE ALIVE JUST LIKE YOU.
Bubbling with live active cultures, Kevita probiotic drinks are ‘living liquids’ that revitalize you on the inside, so can feel truly alive on the outside.
With the brand’s new campaign, ‘Alive Like You’, Kevita makes that connection by celebrating those whose thirst for life is equal to the life inside Kevita probiotic drinks.
The campaign launches with films of real people sharing their stories of what it means to feel truly alive. From heartfelt aspiration and hard-won redemption to the life-affirming power of everyday joy, each film unpacks those life-defining moments with an intimate cinematic touch.
In addition to a content series and targeted OOH campaign, KeVita launched the #AliveLikeYouContest. This promotion aims to engage and inspire KeVita’s audience to share their own stories, offering prizes that help them pursue their passion and a shot at 15 seconds of social fame. All, while promoting the lifestyles that personify KeVita’s brand ideals.