In a digital UGC campaign, romanian teens show #richkidsofinstagram you can have fun no matter rich or poor, by reposes their photos and post it under #littlemoneybigfun hashtag (in romanian). See the work at http://littlemoneybigfun.tumblr.com

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Copywriter: Sandra Bold
Art Director: Nadejda Ghilca
CS Team: Ionela Buta, Gina Zgubea, Tina Cretu