Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. In the commercial, when David wakes up feeling groggy one morning his friend delights in reminding him that, the night before, he had picked a fight with Goliath. “You can’t call people giants,” David’s friend warns, “it’s what got you into trouble in the first place.” A booming voice suggests that Goliath has come to take his revenge, and David takes a swig of Lucozade Energy before grabbing a sling and venturing out to conquer his colossal foe.