To celebrate reaching 2MM Instagram followers, Mercedes-Benz USA (MBUSA) and its agency R/GA created three “M(illion)osaic” photo designs that feature the G-Class, CLS and GT models. Each mosaic design celebrating the milestone is comprised of fan photos that have tagged MBUSA throughout the years. A team made up of a developer, writer, visual designer and producer transferred data and wrote code, then used a mosaic-generator tool to customize the photo design in less than a week. Twenty four hours after launch on MBUSA’s Instagram channel, the mosaic designs had already garnered upwards of half a million impressions and counting.