So that nothing happens – even when the unthinkable happens. The Pre-Safe Brake, an innovation from Mercedes-Benz Intelligent Drive.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Tobias Grimm, Jens Pfau
Creative Directors: Hans-Peter Sporer, Heiko Notter
Art Directors: Thimon Machatzke, Hans-Peter Sporer
Copywriters: Heiko Notter, Simon Urban
Photographer: Ralph Baiker