MGM National Harbor is a massively popular Casino and resort in Washington DC. However, it needed to drive business on the weekdays. Everybody knows that Friday night is a great night to spend in a casino but what about a Tuesday? So we created a campaign, directed by Jim Jenkins, that took those more mundane weekdays — Monday through Thursday – and personified them. The spots feature each day in turn as they discover that at MGM National Harbor “Every Day Is Monumental.”