There’s a place for everything. Don’t makeup & drive.

In Mexico car accidents caused by women while making up and driving are very common. Thinking about their own safety and others, MINI created this campaign to raise awareness among woman drivers, demonstrating that there is a better place to make up than your car.
Advertising Agency: Publicis, Mexico
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Directors: Jessica Apellaniz, Luis Enríquez
Associate Creative Director: Christian Santacruz