Moen, the #1 faucet brand in North America, is continuing its Water designs our life. Who designs for water? campaign by seeking a Water Director.
In an inventive approach to recruit for a unique position, Moen is creating this job in a quest to better experiences with water. Moen is starting the search with a full-page ad in The New York Times (photo on the right) and an all-out social campaign in order to enhance its job recruiting efforts.
Havas Chicago, Moen’s AOR, developed the creative and social media strategy for the campaign.