The project, which launches with a one-of-a-kind app, is Y&R’s first product of an initiative that began a year ago in support of the UN’s Sustainable Development Goal to achieve gender equality and empower all women and girls. The Whole Story Project is inviting creators and developers worldwide to build and place statues of women in their own cities. The Y&R team will hold an invitational hackathon developed with Code Liberation in New York. Global offices throughout the Y&R network including Sao Paulo, Buenos Aires and Moscow are also placing statues in their cities and some will host hackathon events. Information about upcoming hackathons will be available on The Whole Story Project website. The Whole Story Project is also championing efforts to create physical statues of real women in communities around the world such as the Monumental Women campaign of the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund in New York City.