Given last year’s success, Newcastle obviously had to screw with this year’s game, too. And so it begins its 2015 Super Bowl ambush with the video in which the brewer, which still doesn’t have $4 million lying around, pretends to crash a certain “Crash the Super Bowl” contest by a certain unnamed snack-chip maker, so that it can get on the Super Bowl for free.

Advertising Agency: Droga5, USA
via: Adweek