The Nike NBA Connected Jersey brings basketball fans everywhere closer to their favorite athletes through exclusive content, gear and experiences. Fans simply tap their smartphone to a NikeConnect chip in the jersey’s jock tag to launch a customized digital experience, unique to the player on their back. The jersey not only strengthens the fan-to-athlete relationship, but also provides athletes and teams a groundbreaking insight into who and where their fans are, allowing them to offer up personalized messages and rewards.