The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get firsthand experience of the rigorous training regime, team bonding, pep talks and match
excitement from the POV of a young player, creating their own personalized basketball diary and shareable team poster.
A comparatively new basketball platform in China, interest and participation in the HBL is on the rise. Tao Dong, Basketball Brand Digital Director – Greater China, Nike, said that the brand’s ambition was to expand the league further