In the summer of 2015, Ontario will be the backdrop for the Pan Am/Parapan Am Games, the biggest sports event in our history. The goal of the communications is to capture the scale, intensity and drama of the games. And ultimately, to build tourism awareness and drive attendance at this once-in-a-lifetime spectacle.

Advertising Agency: FCB, Toronto, Canada
Chief Creative Officer: Jon Flannery
Creative Director: Jeff Hilts
Art Directors / Copywriters: Jeff Hilts, Rob Dean
Account Team: Sunil Sekhar, Sarah Banks, Lindsay Kerr
Broadcast Producer: Barb Gibson
Strategic Planners: Heather Segal, Eryn LeMesurier, Mona Chammas