That’s why.

In Sweden the middle of the cinnamon roll is considered the tastiest part. There are even those who only eat the middle part and leave the rest. Pågen Gifflar are exactly the size of the middle part of the cinnamon roll and just as savory.

Advertising Agency: DDB Gothenburg, Gothenburg, Sweden
Art Director: Mikael Sellin
Copywriter: Niklas Moberg
Graphic Designer: Erika Lindblom
Business Director: Johan Kruse
Account Manager: Nathalie Gonzalez
Published: July 2015