An art project was made for the opening date. This coincided with the Chinese Dragon Festival, day when all wishes come true. The board with 11,000 holes in it appeared near the cafe. Chopsticks were handed out. Having split the sticks, you pushed one into the board making a wish. The other, branded, stick gives you a discount. Over 10 000 wishes were made, the activation earned free media to amount of 25 000$ and the cafe was full on the campaign day and thereafter.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydyllin
Art Director: Vladislav Derevyannykh
Copywriters: Andrey Chernay, Aleksandr Parkhomenko, Anton Kotovski
Production company: Street-art agency
Published: March 2012

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