I have seen quite a few personal projects in which a designer picks a website, usually a famous one, and redesigns it from scratch. The designs are generally beautiful and well executed. We know that there are minimal constraints that most designers for those companies might face. Among all these posts about personal redesigns, the one that Serge Mistyukevych put together for Penguin Random House is indeed one of the most complete and really well thought out.

Serge is a multidisciplinary designer primarily focusing on creative direction, UI/UX and interaction design. He is passionate about designing digital products the right way for the people who use them. And love to create expressive and effective designs, with scrupulous attention to details.

For more information about Serge check out his website at http://mistyukevych.com/