A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate.

Advertising Agency: Publicis, London, UK
Creative Director: Andy Bird
Art Director: Jolyon Finch
Copywriter: Steve Moss
Agency Producer: Sam Holmes
Director: Jonathan Pearson
Published: April 2014