A spoken word poem performance from Brit Award nominee and BBC Sound of Music 2015 finalist, George the Poet, inspired by the Youth Index 2015 report.

Advertising Agency: Bold Content Video, Buckhurst Hill, UK
Creative Director: Ben Hyett
Executive Creative Director: Adam Neale
Art Director: Eva Moorman
Copywriter: George the Poet
Photographer: Matt Camlin
Agency Producer: Lauren Farley
Post-production: Maria Poyatos
Audio Post-production: Ksenia Sejenkova
Published: January 2015