The demand for higher quality and diversified food items at c-stores continues to rise. RaceTrac’s strategic focus on improving and promoting their new food offerings, in addition to developing deeper relationships with its customers has led to a new summer program that rewards its guests for their loyalty. Starting in early July, RaceTrac is rewriting the winning playbook with “Wintastic Rewards,” a brand new instant win game played via the brand’s app.

The gamification strategy behind the program mechanic is rooted in what we know about RaceTrac’s most loyal customers who likely already have the app; and are excited about the opportunity to instantly win by making a qualifying in-store purchase for a 1-in-3 chance to win in-store offers. To bring this to life, RaceTrac in partnership with R/GA Austin, refreshed the design and UX within its pre-existing app, as well as added a new section to support the Wintastic Rewards program.