Objective: Radio Jovem Pan listeners are mostly formed by young people, these listeners often use shopping malls as a meeting place to have fun. Idea: To catch the attention of these young listeners in an unusual way, we changed the elevator into a big sound system.

Advertising Agency: Intermix, Curitiba, Brazil
Creative Director / Copywriter: Sulivan Cruz
Art Director: Ronaldo Shimizu
Published: October 2014