To demonstrate Red Hat’s belief in “The Mastery of the Many,” i.e., open source collaboration, sixty-three volunteers, from Red Hat plus a few friends, sat on a tiered 14’ x 50’ billboard, 17 feet off the ground in a 3 x 21 grid, and flipped placards to create changing headlines.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Jimmie Blount
Copywriter: Keith Greenstein
Project Manager: Tonya Martin
Event production: Billups
Video production: Myriad Media
Director: Ryan Shelley
Producer: Shawn Lamons
Published: October 2015