The new Reebok spot Girl Inspired is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. The piece features a smoldering Alicia Keys, masterfully directed by Sam Bayer and deftly edited by Cut+Runs Gary Knight.
Advertising Agency: mcgarrybowen, New York, USA
Executive Creative Director: Mark Koelfgen
Associate Creative Directors: Jamie Massam, Cooper Smith
Account Director: Alison Stratten
Account Supervisor: Heather Livengood
Executive Producer: Steve Ford
Assistant Producer: Nick Bourne
Production Company: Serial Pictures, Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Head of Production: Peter Fitzgerald
Producer: Richard Berman
Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: Zach Patten
Producer: Melati Pohan
Executive Producer: Rana Martin
Telecine: Company 3
Colorist: Tom Poole
Visual Effects: Smoke & Mirrors
Artist: Sam Caine
Assistant Artist: Dan Bowhers
Audio Post: Plush
Mixer: Rob Fielack