The campaign allows six individuals to unbox the next Galaxy smart phone prior to the launch, and communicate their initial thoughts to the world.

Advertising Agency: DDB, Stockholm, Sweden
Art Director: Joel Ekstrand
Copywriter: Nick Christiansen
Agency Producer: Mattias Coldén
Account Manager: Susanne Ytterlid
Account Director: Christian Westelindh
Digital Director: Andreas Fabbe
Planner: Patrick Wilkorsz
Business Director: Jacob Sandström
Production Company: Acne
Director: Anders Jedenfors