To demonstrate the power of radio advertising, Shapa points out that you can conjure up any story using nothing but sound. To show this, we see here the bizarre set-up of a recording studio where the presenter has become a knight who speaking from inside a stable.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Tomer Gidron
Art Director: Kamil Mekhti
Copywriters: Eyal Padan, Matan Yedidia
VP Client Service: Nir Federbush
Account Supervisor: Nataly Ziv
Account Executive: Shir Herman
Producer: Bosmat Marmarely
Photographer: Iddo Lavie
Published: January 2012

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