A little French revolution: In a time of financial crisis when many typical French brands move their manufacturing abroad to profit from cheap labour and material, one young start up brand stand out – Le Slip Français. The Slip Français’ products are entirely designed and manufactured in France, with a product range based around the iconic “slip” – high quality underpants for men and women.

Advertising Agency: BETC, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Aurélie Scalabre
Assistant Art Director: Cyril Doson
Copywriter: Patrice Dumas
Producers: Michel Teicher, Elodie Andurand
Music Producer: La-Bo
Production Company: Rita Films
Director: Julien Rambaldi
Media Strategy Planner: Clarisse Lacarrau