Due to the economic crisis in Portugal, the number of families living in poverty is dramatically increasing. To help those families, Sociedade Civil Solidária, a Portuguese NGO, launched last week the commercial “Unemployed Chef’s Kitchen”. The ad shows how those families are learning how to cook and it’s nothing like the Cooking TV shows we are used to.

Advertising Agency: Fuel Lisboa
Creative Directors: Marcelo Lourenco, Pedro Bexiga
TV Producer: Pedro Silva, Rita Santos
Production Company: Show Off Films
Director: Luciano Ottani
Executive Producer: Elisa de Paula
Chief Producer: Antonio Correa D’almeida
DoP: Ricardo Magalhaes
Production Art Director: Nelso Coelho
Styling: Carlos Soares
Make-up: Caue
Sound Design: Dizplay
Voice: Joao Reis