There is sleep, and then there is great sleep. Like the kind only a very comfortable Sleepwell mattress can give. So when you are in the middle of this peaceful slumber, the last thing you want is for something to wake you up. Especially a cranky baby wailing away non stop. You then are forced to save your precious sleep in any way necessary. Which, in this ad’s case, is putting this loud baby somewhere far enough so it can’t be heard anymore.