We were tasked with raising awareness of St. Louis Children’s Hospital’s new oncology wing known as Siteman Kids. When child cancer patients complete their chemotherapy treatments the hospital celebrates by having the patient ring a golden bell in the hospital. This ritual is something the kids and families look forward to as it means the child’s cancer is in remission and on the road to beating cancer.

To promote the fact another child has beaten cancer, we created a 12-foot replica of the bell cancer survivors ring in the hospital and placed it on a prominent billboard in downtown St. Louis. When a child rings the bell in the hospital, nurses simultaneously ring the billboard bell through an app on their phone. Speakers on the billboard amplify the sound of the ringing of the bell so passers-by can hear it far and wide. Approximately 5-10 kids ring the bell every month.