The #kuzniarsnout (original: #ryjkuzniara) campaign pays attention to instantly growing problem of Internet hate speech. It presents hate on the web as a humiliating and destroying power that leaves visible and lasting marks in a real life. Internet hate is just a verbal violence, so – think it over before you are going to insult anybody. Jaroslav Kuzniar, the face of the campaign, is the most hated Polish journalist.

Advertising Agency: DDB&Tribal, Warsaw, Poland
Creative Directors: Zuza Duchniewska-Sobczak, Maciek Waligora
Art Directors: Nina Peret, Dawid Bogucki
Copywriter: Piotr Zygmunt
Photographer: Jacek Kolodziejski
Account Managers: Iwona Maksylewicz, Dawid Kazmierczak
Agency Producer: Elzbieta Mielcuch
Production House: SHOOTME
Director: Jacek Kolodziejski
Makeup Artist: Paula Celinska
Producers: Maja Ajnenkiel, Michal Majewski
Strategy: Karol Kowalski
Researcher: Marcin Trzepla
Media: Łukasz Turkowski
Editor: Kuba Bujas
Designer: Justyna Sokolowska