In France, we carry in average more than a dozen loyalty cards – which we hardly use. They are all very convenient…but far for from being advantageous.

Which is why Subway® , PepsiCo et Orangina Suntory are offering to reverse the rules by creating the SubGold30. The least convenient yet most advantageous loyalty card in the world, granting access to a year of free Subway® menus.

For the longest time, this one of a kind loyalty card was considered an urban myth (just like the legendary Mc Donald’s gold pass). But it is now finally all coming true thanks to Subway® ! And the brand’s fans are not going to be stopped by its inconvenient 30 centimeters length! After all, a whole year of free menus is worth a bit of an effort.