The French Tech Pavilion along with BETC has undertaken the fine skill of transforming your tweet in much the same way as we French do with our wines–Turn them into “Grand crus”, in The Tweet Cellar.
Tag your tweets with #TweetCellar, and after a ripe interval, your tweet will be returned, transformed, to a delectable, sumptuous Tweet.
For instance: “Having a blast at SXSW #yolo #tweetcellar” could be transformed into “Such a delight to partake in the SXSW festival #carpediem »

Advertising Agency: BETC Start Up Lab, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Alexandre Saad
Copywriters: Cyrielle Debrun, Fanny Mollins, Guillaume Audi, Rohan Fernandes
Additional credits: Clarisse Lacarrau, Antoine Clemenceau, Maria Galleriu
Published: March 2014