Tattly recently started a new campaign called “Tattly Does Good”. They connect artists with not-for-profit organizations to create a Tattly which then will raise awareness and funds. In this case Tattly connected charity: water with artist Sean Tulgetske and the result is this design, called The Craziest Thing.

80% of the proceeds will go directly towards clean and safe drinking water in developing nations. You can do nothing, or you can wear this Tattly and feel great about it.