A single photo inspired 180 different stories in the “Tell My Story” project, to bring hope and inspiration back to drug users.The project found a creative way to show people who are addicted to drugs how different their lives could be.Children, seniors, celebrities and anonymous authors wrote a mini biography based on the same image. They were published as a 180-page book of ideas that could change a life. Participants received a single sheet of paper with a photo and blank lines waiting for a story to be written. Each participant used his or her imagination to write down a story about everything they imagined about the young man in the photo.Some imagined him to be a superhero, others a mathematician, a trucker, and even a comedian.They named him Paulo, João, Roberto.There was an abundance of inspirational names, traits and stories to help the real man in the photo – Leo, age 32, salesman – find strength for the battle he’s fighting against drugs.

Advertising Agency: DM9DDB, Brazil