The world’s oceans are drowning in plastic, the vast majority are single use. On average, every Malaysian uses 300 plastic bags per year, 9 billion bags in total. To accelerate the reduction in single-use bags and reinforce Tesco as a leading sustainability champion we created the Unforgettable Bag. By simply adding a barcode, we transform the bag into an ongoing discount, an incentive that creates behaviour change on a mass scale. Creating a life-saving behaviour every time we shop. Use This Bag. Saves You Money. Saves Our Ocean