100 years ago, Ireland was under British rule. On Easter week 1916, Rebels famously fought for Ireland’s freedom, and it came to a head in the General Post Office Dublin. As a result of this monumental rebellion, with some compromise, Ireland won independence and Ireland’s fate was changed forever. This print piece from TG4 uses the symbol of a rifle shot & smoke to tell the story of how Ireland was born and shaped from that fateful Easter in 1916.

Advertising Agency: Publicis, Dublin, Ireland
Creative Director: Carol Lambert
Copywriter: Luke O’Reilly
Art Director: Neil Hanratty
Account Director: Rebecca Clarke
Retouching: Un Mariachi