A homage to the man who became pope. And survived.

In Brazil, when a soccer player retires, or renounces playing professionally, people say he “pendurou as chuteiras”- something like “hung up the cleats” or “hung up the boots”.

Advertising Agency: The Getz, Curitiba, Brazil
Creative Director: Ricardo Mercer
Art Director: Felipe Précoma
Copywriters: Ricardo Carvalho, Ricardo Mercer
Published: February 2013