The journal’s information delivery is quite unemotional. The texts are professionally-oriented. They can be complicated. They abound with specific terms, data, tables, and graphs. This is why we decided to give the journal a bold visual style and joyful feel to let the readers relax and cheer up while looking at our cover and illustrations. This approach allows us to stand out from the rest of Ukrainian business magazines. We’ve already collaborated with various artists, illustrators, and photographers who created smart, and ironical illustrations making professional articles more appealing and amusing.