This project helps to end with a practice known as “address discrimination”. This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area.

Advertising Agency: BBDO, Guatemala
Creative Directors: Diego Lanzi, Rodrigo Costas Ferreira
Art Directors: Rodrigo Ponce, Adolfo Lazo
Copywriters: Diego Lanzi, Rodrigo Costas Ferreira
Additional credits: Daphne Jager, Lourdes Garavito, Anner Aparicio, Fernando Salgado, Carlos Arriola
Published: January 2014