The ad is based on a true story – three of the master-brewers of Ariana Beer decided to make an experiment on a Sunday morning – a new taste for beer that they would love to drink. The result of their craft was quite nice so they decided to call it Varka 7 (“varka” is an old Bulgarian word for beer brewing and 7 because it was made on Sunday).

Varka7 beer – "Are You Curious?"