Background: Eco awareness in Serbia is very low. Belgrade, the capital, is a polluted city. There are many neglected buildings, dirty and with little or no greenery. People forgot how beautiful our city could look like.

Idea: As a part of the Vip Ecomotivation movement, we transformed bus stations in front of grey, messy buildings into beautiful facades, demonstrating how the building behind should really look like.

Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulović
Art Directors: Miloš Milovanović, Mirjana Popović, Selena Ćurčić, Rade Šaptović
Copywriters: Predrag Simić, Đorđe Janković
Photographer: Siniša Grahovac
Account team: Nađa Dimitrijević, Nataša Radičević, Olga Stevanović, Slavko Knežević
Published: August 2013