UN population fund reports that Montenegro, one of the least populated countries in Europe, is one of the top 5 countries in the world with gender disparity. Strong patriarchal tradition puts pressure on couples to have sons over daughters. This makes girls #Unwanted.

To voice out a sensitive topic in the society, Women’s Rights Center in Podgorica created the #Unwanted song.

Unwanted song made it to national Eurovision finals, steering the conversation in a manner least expected and actioning people to campaign against selective abortions.

Petition to influence policy change and prevent abuse of pre natal tests was presented to and supported by the Government of Montenegro.