Don’t create new species.
Discover the natural diversity of animal and plant species and preserve wildlife by participating in the annual cleaning of the nature parks in Bulgaria.
Advertising Agency: Ogilvy & Mather, Sofia, Bulgaria
Creative Director: Anna Stilianaki
Art Directors / Illustrators: Ilian Iliev, Kostadin Kokalanov
Copywriter: Maksim Stoimenov
Published: June 2013
