New ideas wanted.

– Not quite there yet.
– It’s the message. It’s not clear enough.
– I think the red shoud be more dynamic.
– My mom said the lamps look evil.
– Can we make the tires more sexy?
– I’m worried that it’s too insightful.
– Let’s make the background 60 % more lively.
– It should communicate fun, danger and safety.
– It’s shiny. But is it premium?
– Time for some radical changes.
– Move it just a bit to the left.
– And no back to the right.
– Perrrfect!

Art Director: Tuukka Paikkari
Copywriter: Antti Tuominen
Production Company: Woodpecker Film
Director: Anssi Määttä
Director of Photography: Mikael Gustafsson
Producer: Anna Nuru
Sound Design: Lassi Vierimaa
Additional credits: Maija Palomäki, Hermanni Kanerva
Published: March 2014